Scalable Mental Conditioning for Trading Firms
Developing consistent, high-performance execution across every trader on your desk.
Individual Execution Drives Firm-Level Performance
No matter how strong your culture or strategy is, your firm’s performance is constrained by the performance and execution quality of each individual trader.
Execution ultimately comes down to how each trader manages pressure, emotion and uncertainty in real time. When traders develop stronger mental and emotional capacity, their decision-making becomes clearer, their execution stabilises and their performance becomes more consistent across market conditions.
The opportunity for firms is to bring this level of psychological development to traders through a structured, repeatable system. Psychological readiness then becomes a measurable, trainable standard across the firm — with mental-mastery as the baseline operational norm.
The Limits of Traditional Coaching For Trading Performance
Most trading desks use 1:1 coaching to support their traders, but relying on 1:1 coaching as the sole method for performance optimization leaves significant potential untapped. The approach is limited in key ways:
- Intervention is often reactive as opposed to proactive, addressing issues when profit has already been impacted.
- The content of 1:1 coaching is highly subjective. It's designed to elicit personal transformation, which can lead to a wide variance in psychological skill across traders.
- The 1:1 delivery method is limited by the personal time and energy of the performance coach.
By contrast, mental conditioning is the structured training of the psychological mechanisms that determine how traders execute under pressure. When firms combine traditional 1:1 coaching with a scalable mental conditioning system, they create an infrastructure that strengthens execution, supports risk processes, and compounds talent development over time.
Improving Trader Performance at Scale
Leveraging A Mental Conditioning System For Scalable Trader Development
Structured, evidence-based mental skills training.
Strengthens the key mental skills traders rely on under pressure. Grounded in proven principles from high- performance psychology.
A practical, repeatable framework for resolving execution issues.
Identifies and resolves the psychological patterns behind inconsistent execution.
Scalable delivery with clear performance metrics.
Enables time-efficient and cost-effective implementation, with integrated measurement so firms can track impact and ROI.
How We Work With Trading Firms
Our work is built around a core mental conditioning system that can be deployed across your desk, with optional layers of support depending on your needs.
CORE SYSTEM
Core Mental Conditioning System
Go Deep to Level Up™ Pro provides the structured, scalable system for developing psychological readiness across your traders. The content can be tailored to your firm’s language, risk framework, KPIs, and typical market conditions. The system can be complemented with optional live Q&A sessions for deeper support.
WORKSHOPS
Targeted Bespoke Workshops
We deliver focused workshops to address firm-specific challenges — for example, trading through drawdown, preventing burnout, or managing performance under higher size. These sessions complement the core system and respond directly to what you’re seeing on the desk.
ADDITIONAL SUPPORT
1:1 & Implementation Support
For key traders, PMs, or desk heads, we provide additional 1:1 performance psychology support or partner with you on implementation. Engagements are tailored to the specific needs of your firm.
Custom Partnerships
For trading firms or trading education companies seeking fully bespoke or white-label solutions, we also work on a limited number of custom design and licensing projects. These are scoped individually following an initial conversation.
Ready to explore how our system could support your desk?
Meet Créde
High-Performance Psychologist and Consultant to Traders & Trading Firms.
Créde Sheehy-Kelly is a globally recognised High-Performance Psychologist, trusted by independent traders, hedge funds, and proprietary trading firms to strengthen performance under pressure and drive bottom-line results.
Originally qualifying as a sport psychologist, Créde began her career in 2007 working with elite athletes and sports teams. This early experience honed her expertise in how individuals perform under intense pressure — insight she later applied to the worlds of business, trading and finance, where the psychological demands mirror those of professional sport.
Distilling her coaching process into a repeatable framework, she developed the Go Deep to Level Up™ mental conditioning system—a scalable approach to elevating individual execution and performance through deep psychological transformation.
Outside of trading, Créde has designed and led large-scale behaviour-change programs leveraging sport and performance psychology principles. Notably, she designed and secured multi-million euro funding for the Z Zurich Foundation’s flagship mental wellbeing program, which has since been adapted and implemented in more than 13 countries worldwide.
Today, Créde works with traders managing multimillion-dollar accounts, trading firms and business leaders, helping them sharpen decisions, maintain discipline and perform consistently at the highest level.
