Créde brings a direct, no bullshit approach to helping you get out of your own way and achieve your peak potential. 

As a Chartered High Performance Psychologist with an exceptional ability to read people, she will help you decode the root of your performance challenges. 

Laser-focused on results, her practical and forensic coaching style ensures you reach your most ambitious goals.


Créde applies the mental training techniques of professional athletes within the finance industry to give traders and investors a mental edge and maximise profit.

She is an expert consultant for Andrew Aziz’s Bear Bull Traders community and Peak Capital Trading proprietary trading firm in Canada. She regularly appears as a guest speaker on trading platforms such as Real Life Trading and SafeDay Trading in the USA and Amplify Trading in London.


Créde Sheehy-Kelly



Créde has over a decade of experience coaching global leaders in finance, business and professional sport. 

She has worked with high performance organisations across the world including: Mount Sinai Health System in New York, the Australian Football League Players and Coaches Associations, Zurich Australia, Zurich Group Switzerland, Red Bull High Performance in LA, the International Windsurfing Tour in Hawaii, Rugby Players Ireland and BNY Mellon.

Based on her experiences of the off-pitch challenges faced by athletes, Créde created and managed the Z Zurich Foundation’s Tackle Your Feelings program which leverages professional sport to break down stigma around mental wellbeing.

This highly successful program  received multi-million euro investment. Currently active in Ireland, Northern Ireland and Australia, it has now been scaled up to a global framework due to be rolled out internationally in both developed and developing countries. 


Créde is a chartered member of the Psychological Society of Ireland and is accredited by the Sport Ireland Institute to provide performance psychology support to Olympic and high-performance athletes.

She regularly contributes to media as an expert in performance psychology. She has featured on radio shows such as RTE Radio One’s, The Business, Today FM’s Sunday Business Show and in publications such as The Irish Independent, Sunday Independent, Irish Examiner and The42.

Créde leaves no stone unturned in the pursuit of peak performance


Créde is an expert in the science of mental training but it’s her personal approach and ability to see straight to the core of your challenges that sets her apart. As a chartered psychologist, she can help you to get to the root of underperformance and harness your full potential for exceptional results. Créde’s solutions are uniquely tailored to you. That’s how she creates lasting impact.




Red Bull High-Performance Centre, CA, USA




Top cyclists and scientists from Burke/Cornell University joined together at the Red Bull Headquarters in L.A. to answer one question: Can we tell our muscles to keep going even when our brain is telling them to stop?


Ireland, Northern Ireland, Australia  www.tackleyourfeelings.com


A mental wellbeing campaign run by Rugby Players Ireland in partnership with Zurich Insurance. The campaign seeks to break down stigma and encourage people to become proactive about looking after their mental wellbeing.


Créde created the Tackle Your Feelings campaign and managed the campaign to the completion of phase one. One of the key campaign resources created by Créde was the Tackle Your Feelings App. Based on sports psychology and positive psychology principles, this app provides tools and techniques to optimise mental wellbeing. Over 25 of Ireland’s professional rugby players are featured in videos throughout the app sharing the strategies that work for them.

"As someone who has been trading for nearly five years, and has spent significant amounts on training, I can say that my trading can be divided into "Pre-Créde" and "Post-Créde". The specificity of her work and the tools that she provides helped to transform my trading into the most consistent it has ever been.

She covers a wide range of topics that can impact performance and helps to identify the crucial elements that need to be tackled first. The various methods that she uses to change behavior are not only clear but also highly effective. Given the mental aspect of trading is a huge piece of the puzzle, that most people don't give as much time to, I have to say that this was the best investment I've ever made in my trading." 

Equities Day Trader

"Créde helped me embrace my career change and affirm my position as a trader. I had gained the technical skills through an intensive training in the City, I was mentored by a senior trader but my performance was lacking confidence. I was told trading is 20% skills and 80% psychology and working with Créde for 3 months has certainly boosted my performance, my discipline and helped my consistency.

She has helped me understand some of my behaviours and help rectify them and re-wire. She has also given me a set of bespoke tools that I use every day in my professional and personal life. Her approach is soft but efficient, tailored made but widely applicable. I would recommend working with Crede to any traders either new to solidify their performance or not so new to review and improve theirs."

FX and Oil Trader
"Créde possesses a gift unique to any other performance psychologist I have dealt with. Her depth of perception and understanding sets her apart. She knows what’s going on in your head even though you can’t put it into words. When life off the field is proving to be a challenge, her grasp of every situation allows her to get you focused for big games. For me that plays a massive role in how I perform on the day.”    
Wexford Hurler

"I felt that all the work that Créde did helped us in a massive way to obtain our goal and finally win the Championship for the first time in thirty years. Also during the same season we won the league for the first time in the sixty year history of St Kevin's Gaelic Football Club.​ I firmly believe it is no coincidence that the year Créde worked with the Senior Team, was also the most successful year in our history"​

Manager, St Kevins Gaelic Football Club, Kildare