Hi, I’m
High-Performance Psychologist and coach to traders and online entrepreneurs
My journey in sport and performance psychology began with a dream: living on Maui and working with athletes by the beach.
But while pursuing my Master’s and PhD in sport psychology, I faced my toughest battles.
—depression, an eating disorder, and a mindset that held me back.
Using the same techniques I was studying (and that I now teach), I transformed my mindset into my greatest asset. I overcame these challenges and built unshakable self-belief.
Despite cultivating a rock-solid mental edge, I still had some roadblocks to conquer before building the life I truly wanted to live. After years of burnout and low wages working for others, I turned down my dream job in New York to go all-in on my own business. Since then, I’ve built a multi-six-figure coaching practice, connecting with clients worldwide, and I haven’t looked back.
Now, I’m on a mission to help traders and entrepreneurs master their mindset, achieve peak performance, and create a life of freedom, autonomy, and financial success.
Créde’s Approach to Performance Coaching
These are the values that Créde Performance is built on:
Expertise
We have the credentials, qualifications and experience to deliver excellent results—we know what works and have proven our approach.
Authenticity
We take a no-BS, direct approach to coaching, and prioritise integrity. We help you face your truth.
Empathy
We deeply listen, validate your experience of the world, and guide with compassion. We practice what we preach.
Practicality
Clear, actionable tools for real change. We offer the instruction manual for peak performance, not just feel-good motivation.
As Seen In
Créde’s Official Bio
Créde Sheehy-Kelly is an internationally-renowned High-Performance Psychologist with over 16 years of experience coaching top performers in trading, finance, professional sports, business and entrepreneurship. Originally qualifying as a sport psychologist, she later shifted her focus to coaching traders and hedge fund managers—guiding them to level up and achieve higher returns. Her trading clients range from those with small accounts to multimillion-dollar portfolios.
As a trusted expert in behavior change, Créde has delivered proven results at both an individual and global level. She spearheaded the creation of a multimillion-euro mental wellbeing program for the Z Zurich Foundation, which has been successfully implemented across 13 countries and counting.
Her credentials include a first-class Master’s in Sport and Exercise Psychology, Chartered Psychologist status with the Psychological Society of Ireland, and accreditation from the Irish Sport and Exercise Sciences Association. With fluency in English and Portuguese, and proficiency in Irish, French, and German, Créde brings a diverse, global perspective to her work.
Championing People Who Are Betting on Themselves
As a multi-six-figure business owner who values freedom and autonomy, Créde practices what she preaches. Her unique combination of expertise and lived experience positions her as the leading authority to help traders and online entrepreneurs master their mindset, elevate their performance and achieve success on their own terms.
Resources To Help You Get The Mental Edge
Videos
Access the full library of Créde’s video trainings to help traders and online entrepreneurs win bigger in business and in life
Free Mental Training Tools
Get instant access to Créde’s free mental training tools for traders and online entrepreneurs
Get the Trading Psychology Book
Unbreakable Trading Psychology: The Seven-Principle Playbook for Building a Razor-Sharp Mental Edge
Only 1% of day traders reach consistent profitability. 45% of businesses fail within the first 5 years of opening.
– Barber, Lee & Odeon (2010) ; US Bureau of Labor Statistics
Beat the Statistics by Facing Yourself
Improving your technical skills is the easy part. The real challenge? Facing yourself and tackling the inner barriers that are holding you back. Few have the guts to do the deep work that true success demands.
If you’re ready to elevate your performance from the inside out, let’s talk. Click below to see how I can help you bring your biggest goals to life.
