Créde Sheehy-Kelly has had a lifelong drive to understand the depths of human behaviour in order to elevate people to the peak of their potential. As a PSI Chartered High Performance Psychologist, Créde has turned this passion into a career working with world leaders in finance, business and professional sport.
INTERNATIONAL CLIENT BASE
She has worked with high-performance organisations across the globe including BNY Mellon, Red Bull High Performance in L.A., Mount Sinai Health System in New York, the Australian Football League Players and Coaches Associations, Zurich Australia, Zurich Group Switzerland, the International Windsurfing Tour in Hawaii and numerous multinational technology, retail and financial corporations.
Closer to home in Ireland, Créde has worked with LinkedIn, Zurich, Oracle, Aldi, Vodafone, Leinster Rugby and Rugby Players Ireland, among others, to optimise performance and wellbeing. Based on her experiences of the off-pitch challenges faced by athletes, Créde created and managed the Rugby Players Ireland and Zurich Insurance ‘Tackle Your Feelings’ campaign to leverage the platform of professional rugby to break down stigma around mental wellbeing. This seven-year campaign received multi-million euro investment from the Z Zurich Foundation and is now being replicated across Australia with the Australian Football League (AFL).
CONSULTANCY STYLE AND CREDENTIALS
Créde’s consultancy approach leaves no stone unturned in the pursuit of peak performance. It is this attention to detail combined with her creativity and intuitive understanding of people that makes her so effective at delivering world-class results for her clients.
Créde is a chartered member of the Psychological Society of Ireland and is accredited by the Sport Ireland Institute to provide performance psychology support to Olympic and high-performance athletes.
Créde regularly contributes to media as an expert in performance psychology and has featured in publications such as The Irish Independent, Sunday Independent, Irish Examiner, The42 and radio shows such as RTE Radio One’s, The Business and The Sunday Business Show on Today FM.
WHY TRAIN WITH CRÉDE?
Créde is an expert in the science of mental training but it’s her personal approach and ability to see straight to the core of your challenges that sets her apart. As a chartered psychologist, she can help you to get to the root of underperformance and harness your full potential for exceptional results. Créde’s solutions are uniquely tailored to you. That’s how she creates lasting impact.
PROJECTS CRÉDE HAS WORKED ON
RED BULL PROJECT
Red Bull High-Performance Centre, CA, USA
PUSHING THE LIMITS OF PERFORMANCE
Top cyclists and scientists from Burke/Cornell University joined together at the Red Bull Headquarters in L.A. to answer one question: Can we tell our muscles to keep going even when our brain is telling them to stop?
TACKLE YOUR FEELINGS
Ireland, Northern Ireland, Australia www.tackleyourfeelings.com
A mental wellbeing campaign run by Rugby Players Ireland in partnership with Zurich Insurance. The campaign seeks to break down stigma and encourage people to become proactive about looking after their mental wellbeing.
Créde created the Tackle Your Feelings campaign and managed the campaign to the completion of phase one. One of the key campaign resources created by Créde was the Tackle Your Feelings App. Based on sports psychology and positive psychology principles, this app provides tools and techniques to optimise mental wellbeing. Over 25 of Ireland’s professional rugby players are featured in videos throughout the app sharing the strategies that work for them.
“The coaching has been beyond invaluable. I have strengthened my own boundaries and developed strategies and mechanisms for dealing with everyday challenges. My work goals and objectives are being met but I am sticking to a 40-hour week religiously. A real highlight of the coaching has been the confidence and accountability that Créde has helped me to develop in bringing a business plan to life. Créde really helped me to believe in myself and helped me to put the strategies and plans in place to move things forward.”
"I felt that all the work that Créde did helped us in a massive way to obtain our goal and finally win the Championship for the first time in thirty years. Also during the same season we won the league for the first time in the sixty year history of St Kevin's Gaelic Football Club. I firmly believe it is no coincidence that the year Créde worked with the Senior Team, was also the most successful year in our history"